How I Helped a Startup Founder Gain Time, Clarity, and Momentum When I stepped in as a fractional Chief Marketing Officer at PentEdge, the founder already had traction, interest, and a strong vision. What she needed was someone who could take marketing off her plate without slowing things down or
case study
3 posts
I Gave a CEO Hundreds of Hours Back by Building a System That Spoke for Him At NextGen Calls, the product worked. The founder knew what problem it solved and who it was for. But scaling that clarity across sales, content, and brand voice wasn’t happening. Every pitch was slightly
I Rebuilt a CPG Brand From Packaging to Pipeline At BAYKT Snacks, the product had traction and a loyal early audience. But behind the scenes, the systems, messaging, and visuals needed real structure. There was a website, but it wasn’t working. There was packaging, but it didn’t tell the story.