How I Helped a Startup Founder Gain Time, Clarity, and Momentum When I stepped in as a fractional Chief Marketing Officer at PentEdge, the founder already had traction, interest, and a strong vision. What she needed was someone who could take marketing off her plate without slowing things down or
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I Gave a CEO Hundreds of Hours Back by Building a System That Spoke for Him At NextGen Calls, the product worked. The founder knew what problem it solved and who it was for. But scaling that clarity across sales, content, and brand voice wasn’t happening. Every pitch was slightly
I Rebuilt a CPG Brand From Packaging to Pipeline At BAYKT Snacks, the product had traction and a loyal early audience. But behind the scenes, the systems, messaging, and visuals needed real structure. There was a website, but it wasn’t working. There was packaging, but it didn’t tell the story.
Blogging is hard, and marketing that blog post after you write it is even harder. To create SEO and social media content with AI in a way that actually gets traffic and shares, you need more than just tools. You need a system. One that feels like magic, even though
You need an example of marketing plan, right? Maybe you’re staring at a blinking cursor, cheque book in one hand and a Timmy’s steeped tea in the other. Whether you’re operating a cozy sandwich shop in downtown Calgary, selling snow tires from a warehouse near Deerfoot Trail, or running a
A CRM mobile application isn’t just a feature request anymore it’s the line between teams that close fast and teams that fumble opportunities. If your CRM isn’t built for mobile, it’s already slowing you down. Because in today’s sales cycle, speed isn’t a luxury. It’s survival. Think about it. Your
Email automation software can do more than just “send emails automatically.” If you’re still thinking of it as a glorified scheduler, you’re missing the real magic. The best email automation software today isn’t just reactive, it’s predictive. It knows what your customer wants before they finish thinking about it. That’s
Process automation software is transforming the way businesses work, offering the tools to streamline repetitive tasks, eliminate manual errors, and create smoother customer experiences. If you’ve been wondering where to start or which automations actually make a real difference, you’re not alone. The good news? You don’t need a tech
Customer success isn’t just a buzzword anymore. It’s the engine that drives retention, referrals, and long-term growth. And if you’re aiming to scale without chaos, using the right tools makes all the difference. The best customer success (CS) teams? They aren’t just talented, they’re tech-savvy. More specifically, they’re backed by
AI business process automation is no longer a future concept. It is happening now, right in the middle of daily operations for small businesses and large enterprises alike. The tools exist. The benefits are undeniable. And the smartest companies? They are already stacking their AI tools in ways that make
AI business automation is quietly changing the way companies operate, not just by simplifying tasks, but by replacing entire departments in function. If that sounds a little dramatic, just wait until you see the breakdown. We’re not talking about laying people off or building robot armies. This is about replacing
Having a CRM for your law firm means fewer missed calls, faster client intake, no more lost documents, and a way to follow up with prospects without hiring more staff? Suddenly, that CRM becomes a game-changer. Lawyers deal in deadlines, communication, and precision. The right CRM? It acts like an